Colorful Motion Graphic Commercial
Kohl’s charitable arm wanted to do a campaign to show that it is cool to be safe. Rumor advertising had the task to come up with a creative concept that would do that and more. Rumor is no stranger to coming up with amazing concepts and has some of the most creative minds in Utah. They partnered with Savvy Productions to come up with ways to visually make what Rumor Advertising wanted. The end result is a TV commercial that looks like it was filmed in one take. It has a colorful pallet and a lot of fun, crazy motion graphics that animate all around the kids.
The spot was done in one take….just kidding! Thanks to movie magic it was multiple takes stitched together to make one.